Immortelle - Instant best selling fragrance!

Immortelle - Instant best selling fragrance!

It has been about 1 month since we introduced our Immortelle fragrance into our seasonal collection.  It has most definitely been our most popular introduction. Guests are loving it in our roller-ball applicator "straight" and blended.  It has been made into the perfectly balanced creams and lotions.  Mixed with a little bit citrus our sugar scrub lovers can't get enough of it! Personally, I was instantly in love with it. 

So what is this thing called Immortelle?

Helichrysum italicum is a flowering plant of the daisy family Asteraceae. It is sometimes called the curry plant because of the strong smell of its leaves. It grows on dry, rocky or sandy ground around the Mediterranean.

The Helichrysum is a scarce and precious plant. Its flowers look like little suns with a gold color. Its name comes from its faculty to never fade away even after it has been picked up. According to mythology, the long lasting radiant beauty of Immortelle  impressed the Greeks so much that they crowned the images and statues of Apollo  with it.  

What does Immortelle smell like?

Describing this particular scent is hard. While, on the surface I would describe it as a soft floral - it deserves much more attention then that.There is some sweetness that comes through. Not a Cotton Candy type smell but more like the perfect strawberry dipped in honey.  That doesn't make it too sweet as it is balanced by a more earthy straw-like aroma.  Immortelle is an enchanting, well-balanced fragrance loved by both men and women. 

Immortelle blends to try:

  1. Whisper, Immortelle, and Champagne
  2. Immortelle, Bergamont, and Amber Musk
  3. Immortelle, and Coconut
  4. Immortelle, Peppercorn, and Apricot
  5. Vetiver, Immortelle, and Yuzu

What has been your favorite blend? 

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